Privacy notice

Worth Marketing respects your privacy and is committed to protecting your personal data. This Privacy Notice explains how we collect, use, process, and safeguard your personal information when you visit our website at www.worthmarketing.co.uk or engage our marketing consultancy services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 201.

Data Controller & Contact Details

Worth Marketing is the Data Controller responsible for your personal data.

• Business Name: Worth Marketing
• Contact Email: hello@worthmarketing.co.uk
• Phone Number: 07803 830 017
• Location: Haworth, West Yorkshire, United Kingdom

If you have any questions regarding this notice or wish to exercise your legal rights, please contact us at the email address provided above.

Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data depending on your interaction with us:

• Identity & Contact Data: Name, business email address, telephone number, job title, and company name when you submit an enquiry, book a consultation, or engage our services.
• Technical Data: IP address, browser type and version, time zone setting, location data, operating system, and platform used when accessing our website.
• Usage Data: Information about how you navigate and interact with our website, pages viewed, and page response times.
• Marketing & Communications Data: Your preferences in receiving marketing materials from us and your communication preferences.

How We Collect Your Personal Data

We collect data via:

• Direct Interactions: When you fill out contact forms, email us, call us, or speak with us directly.
• Automated Technologies: As you interact with our website, we automatically collect Technical and Usage Data via cookies and standard analytical tools.

Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

Legitimate Interests: Necessary for our legitimate business interests in responding to sales enquiries, providing consultancy services, and managing client relationships, provided your privacy rights do not override those interests.

Performance of a Contract:

Necessary to execute or fulfill a contract entered into with you (e.g., executing marketing audits, social media management, or strategic campaigns).

Consent:

Where you have explicitly opted in (e.g., subscribing to a newsletter or accepting non-essential cookies on our website).

8. Legal Obligation: Necessary to comply with UK tax, financial, or regulatory record-keeping laws.

Data Security & Retention

We maintain administrative and technical security measures to safeguard your personal data from unauthorized access, loss, or disclosure.

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including fulfilling accounting, tax, or legal requirements (typically up to 6 years for business financial records).

9. Your Legal Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you (a Subject Access Request).
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
• Right to Restrict Processing: Request a pause on processing your data.
• Right to Object: Object to our processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing relies on consent.

To exercise any of these rights, please contact us at hello@worthmarketing.co.uk.